2-in-1 Shampoo & Texturizer



2-in-1 Shampoo & Texturizer

This innovative texture-creating shampoo actually deposits clay powder on the hair fiber to create texture and density, leaving the hair with a ready to style second-day, thick, textured feel. It strengthens and hydrates, helping fine hair to feel more robust, and thick hair to feel nourished. Ideal for all hair types and textures, especially fine, lifeless hair. Use it to add the right amount of grip for textured braids and ponytails.

Full Size -
Size: 6 oz/ 177 mL


What it is

A two-in-one shampoo that gently cleanses while giving hair the perfect grunge texture and grip in one step.

Key Benefits

  • Safe For Chemically Treated Hair

    Safe For Chemically Treated Hair

  • Texture


Who it's best for

  • Straight
  • Curly
  • Wavy
  • Coiled
  • Tightly Coiled

How to use

  • Place a quarter-size amount in hands and work through hair.
  • Leave on for one to two minutes. Rinse. No conditioner needed.
  • Air dry for natural waves or use with other stylers to create more texture and body.

Safe for

Bentonite Clay is negatively charged, just like the hair fiber. 1995 also includes positively charged conditioning agents. Conditioning agents are typically cationic quaternary compounds. A cation is a positively charged molecule. This is important because it is attracted to the negatively charged hair fiber and adsorbs (not absorbs) to the surface of the hair. It is also attracted to the negatively charged bentonite clay, binding it to the hair fiber and creating the final textured result. This product is vegan and free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents, methylisothiazolinone, and petro chemicals

Key Ingredients

  • Montmorillonite (Bentonite) Clay

    Montmorillonite (Bentonite) Clay

    Helps to cleanse and detoxify, while adding subtle texture and grip to hair.
  • Grape Seed Extract

    Grape Seed Extract

    Potent antioxidant protection to prevent degradation of the hair fiber.
  • Hydrolyzed Vegetable Protein

    Hydrolyzed Vegetable Protein

    Helps to hydrate and strengthen weak or damaged hair fibers.
  • Diatomaceous Earth

    Diatomaceous Earth

    A soft granular rock similar to pumice that gives hair subtle texture and grip while absorbing excess oil on the hair and scalp.

Products that give you the look you want with minimal effort:

  • Vegan
  • Cruelty free
  • Gluten free
  • No parabens or sulfates
  • UV and heat protection
  • Conditioning and color safe
  • Formulated without mineral oil

Full list of ingredients

  • Water, Sodium C14-16 Olefin Sulfonate, Solum Diatomeae, Sodium Cocoyl Isethionate, Acrylates Copolymer, Cocamide MIPA, Coconut Acid, Mica, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Montmorillonite, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Trimethylsiloxyamodimethicone, Polyquaternium-7, Polyquaternium-10, Polyquaternium-59, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Glycerin, Butylene Glycol, Sodium Isethionate, Magnesium Nitrate, Magnesium Chloride, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Methylisothiazolinone, Methylchloroisothiazolinone, Phenoxyethanol, Fragrance, Limonene, CI 77163 (Bismuth Oxychloride), CI 77492, CI 77499 (Iron Oxides).