Sold Out

Curl Priming Basecoat

Rated 4.7 out of 5
27 Reviews

Sold Out

Curl Priming Basecoat

Rated 4.7 out of 5
27 Reviews

Use this primer as a basecoat for defined, humidity-proof curls that refuse to lose shape, smoothness or shine. Packed with sweet almond oil, this innovative formula normalizes hair condition, creates uniform texture and seals in moisture. And thanks to sea kelp, curly hair gets a boost of nutrients that nourishes the scalp to help strengthen hair and prevent breakage. No wonder it’s Sold Out.

Full Size - $13.50
Size: 5 oz/ 141 mL

FREE GROUND SHIPPING OVER $50+

What it is

A nutrient-rich, curl-enhancing hair primer that reduces frizz and adds shine while protecting from heat and color fading.

Key Benefits

  • Safe For Chemically Treated Hair

    Safe For Chemically Treated Hair

  • Hold

    Hold

  • Texture

    Texture

Who it's best for

  • Curly
  • Wavy
  • Coiled
  • Tightly Coiled

How to use

To define, refresh, and prime hair for styling:

  • Apply root to end on damp hair.
  • Use it alone and let air dry.
  • Alternatively, blow-dry with a diffuser.

For a style refresh:

  • Spray on dry curls or coils and scrunch.

Safe for

  • Enhance and define your curls with this nourishing primer. It contains sea kelp to nourish hair, as well as sweet almond oil add shine. It also has a fragrance that features sophisticated notes of black pepper, blackberries, dewy violet, geranium and leather accord.
  • This product is formulated without mineral oil and petroleum. It’s also color-safe, vegan, cruelty-free, gluten-free, and provides some sun protection.

Key Ingredients

  • Sea Kelp

    Sea Kelp

    Nourishes hair with vitamins and minerals.
  • Sweet Almond Oil

    Sweet Almond Oil

    Works over time to strengthen hair, supports elasticity, and adds shine.

Products that give you the look you want with minimal effort:

  • Vegan
  • Cruelty free
  • Gluten free
  • No parabens or sulfates
  • UV and heat protection
  • Conditioning and color safe
  • Formulated without mineral oil

Full list of ingredients

  • Water, Propanediol, Polyurethane-48, Panthenol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Macrocystis Pyrifera (Sea Kelp) Extract, Vegetable Oil, Disodium EDTA, Ethylhexylglycerin, Ethylhexyl Methoxycinnamate, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Butyloctanol, Phenoxyethanol, Fragrance, Alpha-Isomethyl Ionone.

Reviews

average rating 4.7 out of 5
Based on 27 reviews
  • 5 Stars
    23 Reviews
  • 4 Stars
    2 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
93% of reviewers would recommend this product to a friend
Results
Rated 5 out of 5
Customer photos and videos
27 Reviews
Reviewed by Jess O.
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Description
  • Curly
  • Dry
  • Damaged
  • Color-Treated
Rated 5 out of 5
Review posted

Good way to prep hair!

Love using this to prep my hair! It gives my hair a healthy shine and appearance of bouncer curls. It works great for touch ups also.

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Results
Rated 5 out of 5
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Reviewed by Breanna
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Description
  • Curly
  • Thin
  • Damaged
Rated 5 out of 5
Review posted

MY CURLY HAIR LOVES THIS PRODUCT!

I use this product on damp hair and let it air dry. I have absolutely no frizz and my curls are so defined and bouncy. My hair doesn't feel like it has product in it which I love. I did use the 4 in 1 good behavior spray as well before this so that could also be helping. Either way I am in love with this product!!

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Results
Rated 5 out of 5
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Reviewed by Emma M.
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Description
  • Curly
  • Color-Treated
  • Thin
  • Coily
Product Standouts
  • Conditions Well
  • Gentle
  • Adds Shine
  • Hydrating
  • Curl Friendly
Rated 5 out of 5
Review posted

Love what it does

I love what it does for my curly hair. It’s first time I’ve tried a product and didn’t have to alter application. I have fine hair so too heavy and I have no curls too light and my hair is a huge frizz ball. I heard they’re discontinueing which is sad but maybe they will remake it with heat protection since some of us diffuse our hair.

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Rated 5 out of 5
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Reviewed by Amy W.
Verified Buyer
I recommend this product
Age Range
35 - 44
Hair Description
  • Curly
  • Dry
  • Color-Treated
  • Thin
Product Standouts
  • Smells Great
  • Reduces Frizz
  • Gives Volume
Rated 5 out of 5
Review posted

Sold out

I have Natural curly hair and I absolutely love the sold. Keeps my curls together and gives me Volume

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Results
Rated 5 out of 5
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Reviewed by Karen
Verified Buyer
I recommend this product
Age Range
35 - 44
Hair Description
  • Wavy
  • Thick
  • Dry
  • Color-Treated
Rated 5 out of 5
Review posted

Great primer

I have frizzy hair and I’ve been looking for the perfect product (s) my whole life and this great primer has make a big difference, thanks IDK.

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Results
Rated 5 out of 5
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