I am really very pleased with this shampoo. I like to try something new out for a few weeks before a review, it can be great when you first use it but then after a few days or weeks you don't like it or it did something and didn't work like it did the first day. But I liked it the first day and I still like it, it smells great, it works great, I shampoo every day, I just do, have forever and I like doing it, this works wonderful, makes my hair feel wonderful, very concentrated. I got gifted the bouncy blowout cream few months back and as with anything I buy or going to buy I check if it's cruelty free, I've been cruelty free for over 15 years I use nothing that tests on animals, someone has to stand up for the little guys, and a Great Big Thank You to IGK for doing just that! Anyway the blowout cream was magnificent absolutely a gem of a product so it got me checking out their other products, and I'm so happy I did. Worth every penny! I'll be coming back for more. I like to try different products and they have so much for me to have fun with!